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Who is selling complimentary products to your prospects/customers?
CMO Sales has helped many companies redefine how they reach their intended audience. Direct sales is a common approach but it can be very expensive. Are there any potential partners in your market who are already selling products and/or services to your intended customers? Why not find out who they are, what they are doing and establish a relationship? You might find you can reach your customers faster and for less cost.
The process:
1. Determine who and where your customers are.
2. Who is selling products and services to these people?
3. What are they selling?
4. Pick the top 3 or 4 vendors. Do they have quality sales representation? A good reputation?
5. Would any of your choices benefit from selling your product or service? Could it help them achieve more sales?
6. Meet with your top choices. Would any of them represent you well to their customers?
7. Evaluate your findings. Develop proposals and submit to your top choice(s).
This process, while thorough, is not a long or expensive process. Many times, existing vendors will jump at the chance to add a product or complimentary service to their product mix. CMO Sales can help you “cull” those companies who are not a good fit for your business.
3225 Springwood Rd.
Flower Mound, TX 75028
Phone: 972-893-2000
Fax: 972-692-8306